Stepping up IVAR's social impact amidst organisational change.
The backstory
IVAR (Institute for Voluntary Action Research) is an independent research charity that works with organisations striving for social change across UK communities. Through action research, education and training, IVAR strives to develop actionable responses to challenges these organisations face in their operations.
While seeking a new communications manager, IVAR recognised the need for an enhanced social media presence. They needed support not only in maintaining but also in elevating their social media engagement during this transitional period. This is where we stepped in.
How it went down
Over 4 months, we created and scheduled batches of evergreen content to ensure IVAR’s socials were consistently active with compelling content. Additionally, we generated reactive posts, leveraging new publications and events from IVAR to keep the audience engaged and informed.
Regular community management sessions were done to ensure IVAR remained actively engaged with partners, clients, and the broader non-profit community across social media platforms.
To make sure we were gathering insights and learnings from our activity, we provided IVAR with comprehensive monthly social media reports, pinpointing successful strategies on their social media profiles and areas of opportunity. These proved invaluable in shaping subsequent content strategies and informing IVAR's overarching social media approach.
The results
48% increase in net audience growth*
51,389 impressions
164% increase in engagements*
Valuable insights on social media performance, collected over the 4 months, to inform the next best direction for IVAR’s social media strategy
*Data from comparing our 4-month period working on the account with that of the preceding 4 months.
Here's what they said
“It’s been a great experience, working with Social for Good – they managed our channels during a period of low capacity, maintaining and building engagement across our audiences. Their approach to learning enabled us to understand what was working and adapt our approach, building more variety to our content and generating further interest. They were also really flexible in terms of posting things when we had new publications/wanted to quickly respond to something. When our internal capacity increased, they were extremely supportive in handing things back over to our team and it felt really smooth.”
- Emily Dyson, Deputy Director