Social media audit
Social media audits that drive great decision-making.
The challenge for anyone responsible for social media activity in a charity, NGO or purpose-led brand is staying ahead of the curve. The landscape is ever-shifting. Technology moves at lightning speed.
What works today may not work tomorrow. Yet, it’s down to you to keep your social output ahead of the game. Whether you’re in the role for a few years or you’ve just joined an organisation, how do you really know what’s still working, what isn’t and whether opportunities are being missed?
When you want an objective assessment of your channels and activity to direct your future actions, there’s only one route: a social media audit.
Here’s what makes our social media audit different.
And when we say ‘different’, we really mean ‘better’.
We start with the fundamentals. Our comprehensive social media audit includes scope and context analysis, data report creation, SWOT analysis, a review of workflows and processes, insights, recommendations development, and a tangible action plan with quick and long-term wins.
Of course, that’s exactly what you'd expect from any social media audit.
What makes our approach a little bit special is how we bring together expectations of stakeholders, deep analysis of your cold, hard data, and the way we present the story of your socials.
Usually, an audit is the first step when working with a brand long-term. More often – thanks to our reputation for our audit approach – we deliver audits for organisations who need an objective view of their channels upon which they can take action.
Whether you’ve commissioned social media audits before or this is your first rodeo, we deliver both on a comprehensive level as well as a practical level (as we use them as our starting point).
Discover what makes our social media audits stand out. Book a call and we'll show you how we do it.
How we audit your social media
Establish scope
We liaise with the social team and stakeholders to identify expectations and learn the context of current and past social activity.
Report creation
We build out comprehensive, in-depth reports based on your historical social data and competitor benchmarking.
Develop recommendations
Using our team’s expertise, we analyse your data and content to produce insights that drive our recommendations.
Share findings
Once finalised, we share your audit, answer any questions you have and discuss how to execute recommendations.
Let us show you how social media audits should be done, with practical recommendations backed by expert analysis.
