Influencer management
Tap into the power of influencers. Without the hassle.
The rise of social media influencers presents a major opportunity for charities, NGOs and purpose-driven brands to reach audiences in a completely different way.
Working with influencers and content creators, organisations can benefit from a fresh take on their activity in a way that resonates with the influencer’s followers and fans. In theory.
If you've run any influencer campaigns before, you probably know that it's not always the reality.
What starts as an exciting campaign with huge promise can quickly turn into a hot mess when you're dealing with multiple influencers with different needs and outcomes that aren't going in the right direction. Herding cats is easier.
Here's the thing. Influencer activity should be fun, exciting and bring ideas and approaches that shine a new light on your brand.
That's why we understand achieving ROI begins with your objectives and handpicking the ideal influencers and content creators to match your voice and values. Equally, it’s about being agile and flexible, managing expectations on both sides to achieve results of which you can be proud.
Influencers are people, too.
The reason why so many brands struggle or don't get the results they expect working with influencers is mindset. Regardless of the level of influencers you choose to collaborate with, it needs to be more than a straightforward transactional relationship.
The right influencers want to get results for whomever they collaborate with. But they're not a billboard or a channel, they're a person – and they need support and guidance to make it work.
When brands and influencers collaborate the results can be magic.
That's why our approach starts right at the beginning by looking at how an influencer strategy may further your business objectives.
Choosing the right influencers and content creators is the key to unlocking success. Leave it to us to identify those hidden gems who align with your values and are likely to deliver what you need.
If we don't think any influencers fit the bill, we'll be honest and let you know. Sometimes, there isn't the right influencer with the right audience. (But if there is, we'll find 'em).
Let us manage every little aspect of your influencer activity.
Discovery
We discuss your objectives and understand the content and results you're looking for.
Research
We research and identify the right influencers who align with your target audience.
On-board
We brief and on-board your influencers and set expectations of activity and objectives.
Manage
We manage the relationship from start-to-end and help your influencers deliver results.
Report
We share a detailed report with data, insights and learnings from the campaign.
Let us show you how our approach expands your audience without the hassle of managing influencers day-to-day.
What success looks like
“I worked with Social for Good on influencer campaign management for the best part of two years whilst working as a marketing assistant for the National Art Pass. Social for Good are an incredible team of people to work with, professional, efficient and attentive to client needs. We worked on countless campaigns together and I had a truly great experience cultivating new influencer relationships with the help and guidance of this great team. The promotional campaigns we worked on together varied widely in style and content, but all were delivered in a similarly professional and brand-centred way.”
— Lizzie Richards, Marketing Assistant, Art Fund
