Who we are
Need someone in your corner?
We actively champion the cause of social media for positive social impact
It's the moment you dread. Clammy hands. Cold sweats. And a shudder of anticipation as you see Ian, the CEO, working his way to your desk. Casually sidling up beside you, he looks down and asks the question.
“So, how is our social media working for us?”
Before, the answer was couched in caveats and explanation. You couldn't point to hard data to prove impact and ROI.
Well, not today Ian. Not today…
We're Social For Good and we help you tell the story of your social media activity to gain stakeholder buy-in and communicate the impact your strategy is having.
Since 2010, we've worked with more than 400 businesses, charities, and non-profits worldwide to reach and engage with audiences to achieve the impact the whole organisation can see.
When it comes to social, as you're probably well aware, everyone has an opinion. Your social media activity is visible. Brutally so.
How your organisation shows up on social media is there for everyone to see. That’s why you need a strategy that delivers measurable results and demonstrates impact.
The problem is there's so much noise and misunderstanding around social media. Which metrics to measure? How to set up reporting? Where to best invest time and effort? Which channels to focus on? There are so many questions and so few clear answers.
Our approach is built on simplicity. We're here to clear up the confusion and take the pressure off you.
When it comes to social, we're all in. Because we believe social media is more than just a bullet point on a list of agency services. For us, social media is everything because we understand its power to reach audiences in a way no other platform can.
Want to work with social media experts rather than generalists? Look no further.
Our story
It all started in a nightclub. In 2010, while working as an operations manager in the hospitality industry, our founder Kerry Watkins had an epiphany.
Steeped in her responsibilities managing budgets, P&Ls and marketing strategy, Kerry saw that social media would be a game-changer for the hospitality sector and how brands communicate with their audiences forever.
So she started a social media blog that became the foundation for the agency you see today. Kerry proved her approach to social media worked with an ambitious strategy that shaved tens of thousands off the expenses line, built an engaged audience and helped her company get ahead of the game in the early stages of digital.
It was time to prove the approach in the wider world.
By 2014, Kerry said goodbye to her 20-year drinks industry career and hello to Social Brighton. The last few years have flown by as we've grown the business, welcomed new talent to the team and partnered with amazing clients.
Yet, our mission has strengthened. We're experts at social media strategy, consultancy and execution, but now we actively champion the cause of social media for positive social impact.
We know social media does good. And we work to prove it every day with our clients.
That's why, in 2021, we became Social for Good, helping charities, NGOs, not-for-profits and purpose-driven businesses achieve the impact they always wanted from social media.
We’re on a mission to show that social media has a positive effect on peoples’ lives and produces real change and impact. If that gives you the feels, too, then maybe it’s time to talk.
Meet the team
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Kerry Watkins
Managing Director and Head of Training, chief overseer and project manager.
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Callum McGranaghan
Director, Business Development and Head of Paid Social, surrounded by women.
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Daria Szotek
Social Media and Influencers Manager, Photographer and Instagram Guru.
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Ophelia Weston
Social Media Manager and Paid Social specialist, queen of the hilarious 4pm anecdote.
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Tonina Takova
Head of Social Media Strategy, loves making TikTok videos.
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Ella Cosham
Social Media Manager and Graphic Designer, helping out on all the projects.
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Lucy Lindley
Social Media Strategist and Designer, passionate about all things sustainability.
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Ramin Gurung
Social Media Strategist & Paid Social Executive, often knee-deep in an audit.
Here's how we give back
You do good, we do good. For us, Social for Good isn't just a snappy brand name. We live it because we believe it.
That's why we give back and support charities and causes we genuinely believe in. Over the years, we’re proud to have fundraised for the Campaign Against Living Miserably (CALM) at The Brighton Half Marathon, act on the advisory board of The Social Society, and consulted on a variety of social impact projects in sub-Saharan Africa, including gender equality, sanitation and health and nutrition.
There's a reason we know charities, NGOs and not-for-profits like the backs of our hands; we donate a minimum of 120 hours each year to pro bono consultancy and partnerships.
Who trusts us with their social? These guys…
