Social media advertising
Purpose-driven advertising needs a purpose-driven approach
Social media advertising doesn't have the best rep. Or, more accurately, the way companies and brands have used social media advertising has left a bad taste in many social media managers’ mouths.
Yet, we believe social media advertising has great power. Done ethically, social media advertising can reach new audiences, create social change and have an impact.
Unfortunately, that's not the experience for most organisations. Despite your best efforts, your social media advertising may leave you feeling like you've wasted time and budget without a clear return. While others seem to be doing it much better, it can be a struggle to tie spend with results.
Add to this the shifting sands of compliance and constantly changing ad platforms, it’s a minefield. No wonder so many turn their back on ads.
There is another way. Instead of feeling overwhelmed, what if you were able to harness the vast audiences on Facebook and other platforms to meet your strategic goals and prove effectiveness more quickly?
Great advertising understands how users interact with the platform and meets their needs. And that's why our social media advertising approach works perfectly for not-for-profits and purpose-driven organisations.
We're rather sophisticated
No, not in an Audrey-Hepburn-in-dark-shades sense but the deep, technical sophistication that allows us to reach audiences in a more authentic, natural way.
Most users complain that ads give the "hard sell" or are "spammy". We avoid this by aligning your advertising strategy with the users' journeys and expectations.
We look to deliver valuable and engaging content to your target user when it's right for them. And we take them on a journey from the moment they discover your brand through to the moment they take action.
Our nuanced approach focuses on the user journey
Initial awareness
Gaining the attention of your audience and introducing your organisation.
Drive engagement
Developing the relationship with content that resonates with your audience.
Encourage action
Whatever your goal, we optimise content for conversion to move your audience to action.
Let us show you how our approach increases your ROI, is more cost effective and delivers the results your organisation wants to see.
Say hello to our social media friends
What success looks like
“Social For Good is one of the best social media agencies I have come to work with. It’s been a lot of fun getting to know the team and they have worked really hard to understand our event and my personal needs as the client. Social For Good helped us to sell A LOT of tickets. But more importantly, they enabled me to focus my team’s energy more effectively and create the best TEDxBrighton to date.”
— Toby Moore, TEDx Organiser
“Can't recommend Social For Good highly enough. Since working with Callum, I’ve developed a cost-effective testing strategy that has really enabled me to get the best out of my budget. With Callum’s support, I've seen my marketing campaigns increase the number of leads I am generating at a lower cost per lead already, and what will hopefully be a much better ROI. The other bonus is that through Callum’s guidance and training I actually understand the complexities of FaceBook logistics!
— Lauren Stoney, Lauren Stoney Life Crafting
