How we supported Community Foundation Wales to make a big impact with limited resources
The backstory
For over two decades, Community Foundation Wales has been a beacon of hope and change supporting the most vulnerable communities in Wales with donations.
With a team of one marketer, they were keen to identify ways to work smarter and repurpose already existing content. They felt that they were reactive to what was happening in the organisation and not being proactive. They wanted a fresh perspective on how to create more evergreen content while maximising their limited time.
How it went down
To kick things off, we completed a comprehensive three-month social media audit. By diving into what has and hasn’t worked in the past, we were able to spot some quick wins as well as some long-term opportunities.
The audit highlighted that many social features were not utilised, preventing them from communicating key messages with grantees and donors. We could see that the time they spent on social was not being used in the best way.
Once we had the insights from the audit it was time for our collaborative workshop with the wider team. We discussed team resources, identified the key goals for social media, developed profiles of their target audiences and brainstormed creative content strategies.
We focused on bridging the gap between philanthropy and causes by developing key strategies for corporate outreach and a detailed employee advocacy strategy to empower members of the team to build relationships with high-net-worth individuals.
With the new playbook in hand, Community Foundation Wales implemented everything that we had developed together. After only a few months, the results were already tangible and transformative.
The results
58% increase in engagement rate to 4.3% (from 1.7%)
Bespoke strategy, action plan and KPI tracker to show measurable results
Effective ways to create content and a reinvigorated love of all things social
Here’s what they said
“I am pleased to say that we have seen good progress since implementing the strategy. The average engagement rate across all channels was 4.30% in March 2023 compared to 1.74% when we first implemented the strategy in August of last year. As a one-woman communication department, it can be difficult to keep up with the ever-changing world of social media content creation and management.
Working with Social for Good’s fantastic team has been a rewarding and worthwhile experience. Through their collaborative creative process, I have found more effective ways of creating content and they have helped to reinvigorate my love of all things social. Social for Good’s detailed social media audit provided a number of useful insights and the bespoke KPI tracker they created is helping us to better understand the impact of our social channels.
They worked with us to create a social media strategy and action plan, tailored to our resources and needs, and after just a short time, we are already starting to see increased levels of engagement across our social channels.”
- Anoushka Palmer, Head of Communication and Marketing
