Social media strategy
The best strategy for your organisation hasn’t been written yet
There is no right social media strategy. Just the right social media strategy for your charity or NGO.
We don't just help you create a social strategy. We show you how to step into the right mindset about social to get the results you really want for your organisation.
Social media strategy done well is powerful. And so is knowing how to build a strategy that aligns directly with the goals of your organisation.
We don't hand your social media strategy to you on a luxurious velvet cushion and expect you to run with it. We build your social media strategy with you.
Here's the problem. What works for an average business won't work for purpose-driven organisations. Regular social media strategies are built solely around revenue metrics and profitability.
That's why it can feel frustrating and confusing when you're responsible for planning and executing a social media strategy for your organisation. It's not your fault, it’s the way mainstream businesses have co-opted social media.
Having worked with hundreds of not-for-profits and purpose-driven brands, we understand your social media objectives have a very different focus. Your strategy has to show demonstrable results and impact on your organisation's goals.
Imagine how it would feel to have
A coherent strategy that is aligned with your objectives and is simple for you to put in place.
Clarity that your social media activity is impactful, meaningful and, importantly, measurable.
Confidence that you can make progress to increase your ROI and deliver even greater results in the future.
Get your social media strategy right and it leaves you feeling more motivated and inspired. You feel more confident that everything you're doing is creating impact where it matters. Like it's supposed to.
Let’s build your strategy together
Our approach to social media strategy is to empower you to be in a stronger position. When we work together, we don't build and hand a plan down to you.
We co-create together bringing in the options and ideas from the whole team and other areas of the organisation to align your strategy with the goals of the whole organisation. We do this through our immersive, interactive workshops that bring different voices together and transform how you think about social media. You and your team will discover our process for building a strategy that you can adapt to your future needs.
And there is no obligation to work with us after we've built your strategy together. You can implement the plan, we can train you and support you to deliver it or hand it over to us to run. You're in control.
Ready to get your social media strategy planned, built and executed? Contact us today and let's get started.
What success looks like
“Social For Good demonstrated an excellent understanding of our business and produced a plan that was actionable and realistic. I can thoroughly recommend Kerry as a social media trainer and consultant for any business, she’s just so skilled at what she does. She just gets it!”
— Simon Woplin, Head of Drinks, Picturehouse Cinemas
“We worked with Social For Good to help plan and implement an improved social media strategy for GCUC UK. Kerry expertly helped us identify our objectives and the best way to achieve them in their excellent strategy workshop. She also provided us the key insights to optimise followers and customer engagement whilst also unravelling the data behind the various social media platforms. We were really pleased to see actual results in terms of sales from the work we were doing on social media as a result of the strategy.”
— Tim Devitt, GCUC UK
